Last Updated: 2020/2/4


This Privacy Notice applies to personal information processed by Performance Health Sciences, LLC d/b/a Apeiron Life (“Apeiron Life,” “we,” “us,” and “our”) in the course of our business, as collected from our website (the “Site”), mobile application (the “App”), membership and assessment services, facilities and our related online and offline offerings (collectively, the “Services”).


When you use our Services, we may collect the following categories of personal information

Information You Provide to Us.

Membership Information. When you sign up for a membership with Apeiron Life, we will collect information such as your name, address, email address, phone number, and other relevant information.

Once your membership is approved, we will also collect your payment card or other financial information so that we may charge you for your membership. Please note that we use a third-party service provider to collect and process payment card information. Apeiron Life does not directly collect or store any payment card information, but it may receive information associated with your payment card information (e.g., your billing details).

Release Forms. Apeiron Life may collect any information that you provide in a release form.

Apeiron Life Assessment. As part of your onboarding, Apeiron Life will ask you to complete its assessment questionnaire. When you complete this questionnaire, you will provide Apeiron Life with your:

  • Basic Information including your name, ethnicity, gender, and goals;
  • Medical History including disease, medication, injury, and treatment history;
  • Lifestyle Information including substance usage, stress, and sleep information
  • Physical Activity Information including exercise details and related information;
  • Orthopedic Information including injury, surgery, treatment, and recovery information;
  • Nutrition/Food Frequency Information including diet and food choice information.

In-Facility Collection. When you visit and/or work-out in Apeiron Life’s facilities, we may collect information from you. For example, one of our staff members may record information about your health or workout performance. In addition, we may collect the information generated by your use of our exercise equipment (e.g., a Peloton bike).

Training and Performance Information. Throughout your membership we may collect information about your medical issues, lifestyle, physical activity, and diet.

Communications with Us. We may collect personal information from you such as email address, phone number, or mailing address when you request information about our Services, sign up for our newsletter, request customer or technical support, or otherwise communicate with us.

Customer Service and Support. If you call or otherwise interact with Apeiron Life’s customer service and support, we may collect the information you provide to our representatives. In addition, with your consent, we may record telephone calls between you and our representatives for training and quality assurance purposes.

Interactive Features. Apeiron Life may offer interactive features such as commenting functionalities, forums, chat and messaging services, and social media pages. Apeiron Life and other individuals who use our Services may collect the information you submit or make available through these interactive features. Any information shared on the public sections of these channels will be considered “public” and will not be subject to the privacy protections referenced herein.

Conferences, Trade Shows, and other Events. We may attend conferences, trade shows, and other events where we collect personal information from individuals who interact with or express an interest in Apeiron Life and/or the Services. If you provide us with any information at one of these events, we will use it for the purposes for which it was collected.

Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.

Information We Collect Through Your Use of the Services.

We may collect certain information automatically when you use the Services. This information may include your Internet protocol (IP) address, user settings, IMEI, MAC address, Technologies including cookie identifiers, mobile advertising and other unique identifiers, mobile carrier, details about your browser, operating system or device, location information (including inferred location based off your IP address), Internet service provider, pages that you visit before, during and after using the Site, information about the links you click, and other information about how you use the Services. Information we collect may be associated with your account and the devices you use.

Cookies, Web Beacons, and Personalized Advertising. We, as well as third parties that provide content, advertising, or other functionality on the Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information through the Services. Technologies are essentially small data files placed on your device that allow us and our partners to record certain pieces of information whenever you visit or interact with the Services.

  • Cookies. Cookies are small text files placed in visitors’ device browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Services may not work properly.
  • Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Services that collects information about users’ engagement. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

Analytics. We may use service providers to collect information regarding user behavior and user demographics on the Site and the App.

Information from Other Sources.

We may obtain information about you from other sources, including through third-party health or wellness services, your medical and health providers, and other organizations.

Third-Party Health and Wellness Services. You may be able to import and/or share information collected by third-party health and wellness services with Apeiron Life. For example, you may provide Apeiron Life with your sleep data collected by Aurora, your physical exercise data collected by Garmin or Apple Watch, and your Peloton data collected via your Peloton bike or account.

Please note that Apeiron Life does not control and is not responsible for the practices or the data provided by these third-party services. Once this information is provided to Apeiron Life, we will process it in accordance with this Privacy Notice.

Healthcare and Other Providers. You may request that your healthcare and/or other similar provider share information with Apeiron Life. Once this information is provided to Apeiron Life, we will process it in accordance with this Privacy Notice.

Other Sources. We may obtain information from other sources and organizations. This supplemental information allows us to verify information that you have provided to us and to enhance our ability to provide you with the Services.


We process personal information for a variety of business purposes, including:

To provide the Services, Products, or Information Requested.

  • Provide your membership and assessment (i.e., to fulfill our contract with you);
  • Manage your information;
  • Process your payment card and/or other financial information to facilitate your use of the Services;
  • Respond to questions, comments, and other requests;
  • Provide access to certain areas, functionalities, and features of our Services; and
  • Answer requests for customer or technical support.

Administrative Purposes.

  • Pursue legitimate interests, such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
  • Measure interest and engagement in the Services;
  • Develop of new products and services;
  • Improve our products and Services;
  • Ensure internal quality control and safety;
  • Verify individual identity;
  • Carry out audits;
  • Communicate with you about activities on the Services and changes to our agreements;
  • Prevent and prosecute potentially prohibited or illegal activities;
  • Enforce our agreements; and
  • Comply with our legal obligations.

Marketing Our Products and Services. We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.

If you have any questions about our marketing practices or if you would like to opt out of the use of your personal information for marketing purposes, you may contact us at any time as set forth below.

De-identified and Aggregated Information Use. We may use personal information and other information about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified or aggregated trends, reports, or statistics, or other analyses we create. De-identified and aggregated information is not personal information, and we may use and disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible purposes.

Technologies. Our uses of such Technologies fall into the following general categories:

  • Operationally Necessary. This includes Technologies that allow you access to our Services that are required to identify irregular behavior, prevent fraudulent activity and improve security or that allow you to make use of our functions;
  • Performance Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use the Services;
  • Functionality Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services and keeping track of your specified preferences or past pages viewed;
  • Advertising or Targeting Related. We may use first-party or third-party Technologies to develop and deliver content, including ads relevant to your interests, on our Services or on third-party sites.

Consent. Apeiron Life may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.


Health and Wellness Professionals and Healthcare Providers. Where you have provided us with your consent, we may share your information with trainers, nutritionists, physical therapists, healthcare providers, and other health and wellness professionals and organizations (each a “Health and Wellness Service”) in order to provide you with the Services. Except as set forth in the paragraph directly below, Apeiron Life has executed contracts with these Health and Wellness Services to safeguard your personal information and restrict their use of your information.

In some cases, you may ask us to disclose your information where such disclosure will be subject the privacy policy and practices of the receiving Health and Wellness Service. These Health and Wellness Services are not controlled by us. We encourage our members to read the privacy policies of each Health and Wellness Service with which they interact. We do not endorse, screen or approve, and are not responsible for the privacy practices of such Health and Wellness Services. Requesting that we disclose your information to these Health and Wellness Services is at your own risk.

Service Providers. We may share any personal information we collect about you with our third-party service providers. However, in most cases we will endeavor to obtain your consent before disclosing your sensitive health information to service providers. Apeiron Life has executed contracts with our service providers to safeguard your personal information and restrict their use of your information.

The types of service providers to whom we entrust personal information include service providers for: (i) the provision of the Services; (ii) the provision of information, products, and other services you have requested; (iii) marketing and advertising; (iv) payment processing; (v) customer service activities; and (vi) the provision IT and related services.

Affiliates. We may share personal information with our affiliated entities.

Interest-Based or Personalized Advertising. Through our Services, Apeiron Life may allow third-party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit third party services within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.” If you prefer not to share your personal information with third party advertising partners, you may follow the instructions below.

APIs and Software Development Kits. We may use third party APIs and software development kits (“SDKs”) as part of the functionality of our Services. APIs and SDKs may allow third parties including advertising partners to collect your personal information to provide content that is more relevant to you. For more information about our use of APIs and SDKs, please contact us as set forth below.

Disclosures to Protect Us or Others. We may access, preserve, and disclose your personal information if we believe doing so is required or appropriate to: (i) comply with law enforcement or national security requests and legal process, such as a court order or subpoena; (ii) protect your, our or others’ rights, property, or safety; (iii) to collect amounts owed to us; (iv) when we believe disclosure is necessary or appropriate to prevent financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (v) if we, in good faith, believe that disclosure is otherwise necessary or advisable.

Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.


All information processed by us may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States and other countries.


General. You may have the right to object to or opt out of certain uses of your personal information. Where you have consented to the processing of your personal information, you may withdraw that consent at any time by contacting us as described below.

Email Communications. If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email or email us at with the subject line “Opt-Out.” Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding the Services or updates to this Privacy Notice).

Technologies and Personalized Advertising. If you would like to opt-out of the Technologies we employ on the Services, you may do so by blocking, disabling, or deleting them as your browser or device permits.  Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of personalized advertisements on some mobile applications by following the instructions for Android and iOS.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from advertisers that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at, and

Please note you must separately opt out in each browser and on each device.

Mobile Devices

We may send you push notifications through the App. You may opt-out from receiving these types of communications by changing the settings on your mobile device. Where you have provided your consent, we may also collect location-based information if you use our App. You may opt-out of this collection by changing the settings on your mobile device.

“Do Not Track”. Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.


For purposes of the California Consumer Privacy Act, Apeiron Life does not “sell” your personal information.

In accordance with applicable law, you may have the right to: (i) request confirmation of whether we are processing your personal information; (ii) obtain access to or a copy of your personal information; (iii) receive an electronic copy of personal information that you have provided to us, or ask us to send that information to another company (the “right of data portability”); (iv) restrict our uses of your personal information; (v) seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed personal information; and (vi) request erasure of personal information held about you by Apeiron Life, subject to certain exceptions prescribed by law. If you would like to exercise any of these rights, please contact us as set forth below.

We will process such requests in accordance with applicable laws. To protect your privacy, Apeiron Life will take steps to verify your identity before fulfilling your request.


We retain the personal information we receive as described in this Privacy Notice for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.


We take steps to ensure that your information is treated securely and in accordance with this Privacy Notice. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized disclosure.

By using the Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Services. If we learn of a security system’s breach, we may attempt to notify you electronically by sending a notice through the Services or by sending an e-mail to you.


The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.


The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children. If you learn that your child has provided us with personal information without your consent, you may contact us as set forth below. If we learn that we have collected any child’s personal information in violation of applicable law, we will promptly take steps to delete such information.


If you are located in the European Economic Area, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.


We may revise this Privacy Notice from time to time in our sole discretion. If there are any material changes to this Privacy Notice, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Notice if you continue to use the Services after the new Privacy Notice takes effect.


If you have any questions about our privacy practices or this Privacy Notice, please contact us at:

Performance Health Services, LLC d/b/a Apeiron Life

1700 El Camino Real

Menlo Park, CA 94027